Emerging Growth Market - Chandigarh India

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY

USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT

POLICY

Date:

GAIN Report Number:

Post:

Report Categories:

Approved By:

Prepared By:

Shubhi Mishra

Jonn Slette

Dairy and Products

Wine

Poultry and Products

Livestock and Products

Tree Nuts

Fresh Fruit

Beverages

Market Development Reports

Food Processing Ingredients

Food Service - Hotel Restaurant Institutional

Retail Foods

Exporter Guide

Emerging Growth Market - Chandigarh

New Delhi

India

IN6036

3/2/2016

Public

Voluntary

Report Highlights:

Chandigarh is a city and a union territory in northern India that serves as the state capital to both the

states of Punjab and Haryana. Chandigarh has a relatively affluent population and is ranked as India’s

sixth most prosperous city. Chandigarh offers increasing market potential for U.S. food and agricultural

products as its population becomes more exposed to international cuisines and brands. Rapid economic

development and geographical expansion are also likely to serve as drivers for demand of imported food

and ingredient products.

General Information:

Introduction:

Chandigarh is located 160 miles north of Delhi at the foothills of Shivalik range and is the capital of the

states of Haryana and Punjab. Because of its unique as a status union territory, it is under direct control

of the Government of India (GOI). Inaugurated in 1966, it is India’s first planned city, with

symmetrically designed and dedicated shopping areas, parks, avenues, and tree-lined streets.

Chandigarh, along with the cities of Mohali (Punjab) and Panchkula (Haryana), forms a tri-cities area.

Image 1: Chandigarh: City Layout

Table 1: Chandigarh: Key Trade and Demographic Information

Total Population (2011 census)

1,055,450

Population Size Male

580,663

Population Size Female

474,787

Sex ration

818 females to every 1000 males

Average Literacy Rate

86.77 %

Urban and Rural Population

97.25 % and 2.75 %

Chandigarh’s annual gross state domestic product (GSDP) reached 16.09 percent in 2013/14, a

significant increase over 9.73 percent in 2012/13 over 2011/12.

Table 2: Chandigarh: GSDP at Current Price

Source: Directorate of Economics & Statistics, Government of India

As the capital of two states, Chandigarh is overwhelmingly a ‘government town’, with a large

percentage of its workforce engaged in government service, or retired from the government. There are

two industrial areas and one special economic zone (SEZ) in Chandigarh. A hardware park, a biotech

park (Science Park) and an agricultural park are also currently being developed. As well, the Rajiv

Gandhi Chandigarh Technology Park was established in 2001 to attract high-tech and IT investment.

Chandigarh’s infrastructure is well-developed and includes a busy airport with domestic and

international flight and good rail and road connectivity. It has a variety of domestic and international

retail outlets, hotel chains and restaurants are establishing their presence in the city. International brands

like Zara, Superdry, Steve Madden, and others. Five-star hotel chains like JW Marriott, Hyatt, and Taj

are established.

Image 2: India: Location of Chandigarh on the Indian Map (two perspectives)

Retail Snapshot:

Best retail product prospects: breakfast cereals; sauces and salad dressings, confectionery, pastas and

noodles, popcorn, meats, poultry, cheeses, fruits (oranges, apples, peaches and pears), tree nuts

(almonds, walnuts, pistachios)

Chandigarh is a vital shopping hub for residents of Punjab and Haryana and the retail sector continues to

grow. Many of its residents have international experience and are exposed to different lifestyle and

food habits, which translates into changes in shopping patterns. Retail food stores in the city carry a

wide range of foods and beverages, including more and more imported food products.

Image 3: India: Retail Stores in Chandigarh

Although consumers are willing to try new products and the retail

sector is growing and becoming more modern, it faces challenges

faces challenges in terms of a lack of trained manpower, inconsistent

supply, and shifting demand. Also, many consumers remain price

conscious and look for low-price, high-quality products. Also, small

neighborhood ‘mom and pop’ stores remain many consumers’

preference for staple products. A key to attract new consumers is

sampling, promotions, demonstrations, and seasonal discounts. Wide

ranges of imported food products across all categories are available.

Hotel and Restaurants Snapshot:

Best HRI product prospects: poultry, seafood, meats, cheeses, wines, olives, olive oil, pastas, sun-dried

tomatoes, bread flours, fruits (oranges, apples, peaches, plums, grapes, and pears); tree nuts (almonds

and walnuts), bakery ingredients, intermediate products, salad dressings, sauces, and spreads.

Most five star hotels procure imported food products from the local distributors and/or via their central

procurement office. Restaurants and lounges in city offer a range of products which cater to a variety of

socio-economic levels. Industry sources report that, while Chandigarh’s night-life scene remains

relatively tame, there has been a significant increase in the number of bars and pubs over the past

decade.

Table 3: Chandigarh: Five Star Hotels

Name of

Address

Restaurants with in the Hotel

Hotel

Taj

Chandigarh

Block No. 9, Jan Marg, Sector

17A Chandigarh

Black Lotus, Café 17, Dera, Lava Bar

Lalit

Rajiv Gandhi IT Park, Near

DLF Commercial Complex,

Chandigarh

24/7 Restaurant, The Circle, Le Petit Café,

Baluchi, Kitty Su, Oko

JW Marriott

Plot no: 6, Sector 35-B, Dakshin

Marg · Chandigarh,

Chandigarh Baking Company, Oregano

Restaurant and Bar, Saffron, The Café

@JW, The Lounge

Park Plaza

Block No.10, Next to RBI

,Sector 17 A, Chandigarh

Hayat

(Upcoming)

Quick service restaurants like Subway, Dominoes, Pizza Hut, McDonalds and KFC are visible in the

city. Nandos, Chili’s and the Irish Pub are popular “international” casual dining restaurants. The

number of brew-pubs is also increasing.

Table 4: Chandigarh: Major Restaurants

S.no.

Major Restaurants in Chandigarh

Backpackers Cafe

Chili's

Red Mango

The Coffee Bean & Tea Leaf

Brooklyn Central

Kylin Experience

Nando's

Copper Chimney

Pirates of Grill

Mocha

Nik Baker's

OvenFresh

The Beer Cafe

Underdoggs Sports Bar & Grill

Peddlers

Dunkin Donuts

Ni Hao

Burger King

Noodle Bar

Sole Mio

Kelong

Juice Lounge

Subway

Hoppin RestoBar

Anaaj

McDonald's

Barista Lavazza Espresso Bar

Bikanervala

Gelato Vinto

Baker's Oven

Domino's Pizza

Swagath Express

Shree Rathnam

Sizzles Cafe

Sindhi Sweets

Pizza Hut

Amritsar Express

Cafe Coffee Day Lounge

Cuppa Bistro

Yo! China

Plum

Girl In The Cafe

Krazy Kabab

Suaad - The Taste

Marketing Network:

Major importers based out of Delhi, Mumbai, and Chennai and have distribution networks which supply

products to retailers, hotels, and restaurants. Goods bound for Chandigarh generally are shipped

overland via truck.

POST CONTACT AND FURTHER INFORMATION

For further information about Chandigarh and other markets, please contact the following USDA offices

in India.

Office of Agricultural Affairs

Embassy of the United States of America

Chanakyapuri, New Delhi - 110 021, India

Phone: +91-11-2419-8000, Fax: +91-11-2419-8530

E-Mail: [email protected]

Web: www.fas.usda.gov

Twitter: @USDAIndia

Office of Agricultural Affairs

American Consulate General

C-49, G-Block, Bandra Kurla Complex, Bandra (E)

Mumbai - 400 051, India

Phone: +91-22-2672-4000

E-mail: [email protected]

Web: www.fas.usda.gov

Twitter: @USDAIndia